Editing Your Concrete5 Title Tags for Better Search Engine Optimization
An important part of Search Engine Optimization or SEO, is the proper use of the "Title" tag, which is an HTML code that tells a users browser what a particular webpage should be called (It's Name). A Title of a web page, as dictated by the title tag, is seen in several places. The most visible is at the top of your web browser window and also on your browser's current 'Tab'.
More important than this, your title tags are also used as the headline when your page is listed in a search engine result. The key being that the more relevant your headline looks the more likely your site will be chosen. More traffic generally means more revenue and profit for you. (The Image below shows two pages from RynoMedia - The First with an Optimized Page Title; the Second with the Default Page Title.)
Concrete5 gives you the ability and freedom to choose your own title tags, however, by default all your title tags are automatically generated by combining your website name and that particular pages name. Between the two elements is a double colon (::).
This default setting can work for some websites, but manytimes the site name is two long, and other times relevant keywords would be more important within your pages title tags.
These are the steps you should take to change your Title Tags.
1. Login to your Concret5 Site
2. Navigate to the Page you want to update and put it in Edit Mode:
3. After Re-loading in Edit Mode click the Properties Button:
4. In the Properties Dialogue Box, click the 'Custom Attributes' tab and enter your desired title into the Meta Title Field:
When considering a Page Title keep in mind that Google will only show a max of 69 characters in a title tag. This is important to remember, and if your title tag is going to exceed 69 characters, try to make sure your important keywords appear at the begining. Another thing you might have noticed is that some words have been bolded. When a keyword you searched for appears within the title tag of the result that keyword will be bolded giving users even more reason to click on your website.
5. Hit Save and then Exit Edit Mode
That's it - very simple and very effective. To be honest this is a new trick for us at RynoMedia and we are in the process, right now, of converting all our Page Titles from the default to content specific, SEO optimized Page Titles.
If you need help or would like us to help make your site Search Engine Optimized then please don't hesitate to contact us.